"Six of the top ten names are newcomers to the list," said BoatU.S. Founder Richard Schwartz. "This year there is a shift towards names that reflect the good times that the boating lifestyle provides, or they portray a boater's state of mind."

After a brief departure from the list in 2002, Serenity has come back to claim the #8 spot on the list, which now has appeared 11 times out of a possible 12 - dating back to when the list was first launched in 1991.

The Top Ten List of Most Popular Boat Names for 2003 are as follows (those with an asterisk are new:

1) Happy Hours

2) Carpe Diem*

3) Reel Time

4) Sea Biscuit*

5) Freedom*

6) Summer Wind*

7) Aquaholic

8) Serenity

9) No Worries*

10) Mental Floss*

The list is compiled annually by the BoatU.S. Graphics Department which produces custom boat graphics. For more information, call 1-800-937-3300 or visit the online service at http://www.BoatUS.com/boatgraphics. The online service allows boaters to get ideas from a library containing over 1500 names, easily custom design and preview graphics, insert stock logos, and view photos of the finished product.