BoatU.S. and West Marine Form Strategic Alliance: West Marine Acquires BoatU.S. Retail Equipment Operation
| BoatU.S.,
which has succeeded in building its ranks to a record 535,000
dues-paying members, has entered into a long term, strategic alliance with
West Marine, the world's largest boating supplier. Under the strategic
alliance, West Marine will promote BoatU.S. membership and its consumer
services while acquiring the BoatU.S. retail equipment operation,
including its 62 marine centers, mail-order and wholesale components. In announcing the new partnership, BoatU.S. Founder and Chairman Richard Schwartz said, "This strategic alliance with West Marine will accelerate BoatU.S. membership growth and will allow BoatU.S. to concentrate its resources on what we do best - marine insurance, BoatU.S. Magazine, government representation, consumer advocacy, towing, boat financing - and working to make the waterways safer and cleaner for recreational boaters throughout the United States." By early spring 2003, BoatU.S. members will benefit from this alliance as they will be able to accrue more frequent buyer points, more conveniently, at 320 West Marine and BoatU.S. stores from coast to coast, including all 258 West Marine as well as the 62 BoatU.S. retail locations and mail order service. Specifically, BoatU.S. members will get an increase in future rewards points on purchases, making it the most rewarding frequent buyer program in the industry. West Marine CEO John Edmondson applauded the alliance with BoatU.S. saying, "West Marine shares BoatU.S.' commitment to service and representation for boaters. By partnering with BoatU.S. to generate more members, we can contribute to the power of their work and that's a big plus for the boating community." West Marine intends to continue operating BoatU.S. Marine Centers under the BoatU.S. name. BoatU.S. was launched in 1966 without retail marine centers. It contracted with employee-owned Boat America Corporation in 1977 to open its first retail marine center in order to deliver marine gear at discount prices to > its members who frequently had to pay full retail at small chandleries. "The market for marine gear has changed markedly in the past two decades," noted Schwartz. "Discount marine outlets are now readily available and West Marine, whose primary focus is the sale and merchandising of boating supplies, has proven its ability to deliver quality merchandise at competitive prices while sustaining an impressive growth rate of stores around the country. The time is right for us to partner with West Marine and to serve the boating public to the best of our respective abilities," he added. For more information go to http://www.BoatUS.com/news/releases. BoatU.S. Stores Acquired By West Marine AL: Mobile: 3654 Airport Blvd CA: Huntington Beach: 16390 Pacific Coast Highway Newport Beach: 377 East Coast Highway San Diego: 3717 Rosecrans St. Oakland: 1820 Embarcadero Ave. #12 Sausalito: 120 Donahue St. CT: East Haven: 40 Frontage Rd. Norwalk: 5 Washington St. Old Saybrook: 1654 Boston Post Rd. DE: New Castle:132 Sunset Blvd. #20 FL: Altamonte Springs: 1140 E. Altamonte Drive #1037 Bradenton: 5627 14th St. W. Suite J Clearwater: 11477 US Highway 19 North Ft. Lauderdale: 505 W. Broward Rd. Ft. Myers: 12901 McGregor Blvd. Ft. Walton Beach: 4 S.E. Eglin Parkway Jacksonville: 8595 Beach Blvd. #342 Naples: 3360 E. Tamiami Trail North Miami: 12195 Biscayne Blvd. Pensacola: 3810 Barrancas Ave. #3 Pompano: 451 S. Federal Highway Port Charlotte: 4200 Tamiami Trail Sarasota: 4229 S. Tamiami Trail Stuart: 2595 S.E. Federal Way Tarpon Springs: 41286 US Highway 19 North West Palm Beach: 1900-B Okeechobee Blvd. GA: Doraville: 6245 Peachtree Industrial Blvd. Savannah: 11607 Abercorn St. IL: Arlington Heights: 63 West Rand Rd. Lombard: 567 E. Roosevelt Rd. MA: Danvers: 139 Endicott St. Fairhaven: 29 Berdon Way Waltham: 411 Waverly Oaks Rd., #106 MD: Annapolis: 163A Jennifer Rd. Baltimore: 8821 Pulaski Highway Glen Burnie: 6651-20 Ritchie Highway Rockville: 5280 Randolph Rd. MI: Harrison Township: 38989 Jefferson Ave. Kentwood: 2990 28th St. SE Taylor: 10610 Telegraph Rd. Warren: 2212 E. 14 Mile Rd. MN: Bloomington: 8537 Lyndale Ave. South NH: Seabrook: 920 Layfayette Road #3 NJ: Brick: 2770 Hooper Ave. Cherry Hill: 1618 North Kings Highway Holmdel: 2145 Route 35 North NY: Amherst: 1445 Niagara Falls Blvd. Cicero: 7909 1/2 Route 11 Irondequoit: 1850 Ridge Rd. East West Babylon: 527 Montauk Highway OH: Cleveland: 1577 St. Clair Ave. East Port Clinton: 205 S.E. Catawba Toledo: 4441 Summit St. North RI: East Greenwich: 545 Main St. SC: Charleston: 2049 Savannah Hwy #90 TX: Clear Lake: 18313 Egret Bay Blvd. Houston: 7280 Wynnwood VA: Alexandria: 880 South Pickett St. Deltaville: 34 Irma's Lane Virginia Beach: 3750-B Virginia Beach Blvd. #104 WI: Appleton: 2700 West College Ave. #20 Greenfield: 4141 S. 76th St. |