Calling all women boaters - speak up now, and let boat dealers and yacht brokers know what you think! BoatU.S. is seeking women boaters to share their boat buying experiences in a unique online survey. The results - from information provided anonymously - will be used to help improve how female boaters and potential boaters are treated when buying a boat.

"Women are all too frequently ignored on the sales floor, whether it's at a boat show or a dealer-ship," said Elaine Dickinson, BoatU.S. assistant vice president. "If you've had that experience, or just the opposite -- you were treated well -- we want to hear about it. The more women who pro-vide us with feedback, the better our results will be," she continued.

Genmar's Senior Vice President of Marketing George Sullivan says the survey results "Will help form a new sales training curriculum for Genmar's thousands-plus of dealerships worldwide so those working to sell boats better serve the needs of women consumers. Studies have shown that women are involved in the vast majority of family buying decisions and, more importantly, are almost always involved in deciding whether a family continues boating after the first purchase," he continued.