Marine Directory and Magazine for Miami, South Florida and Beyond - Boating, Fishing, Sailing, Watersports





Frequently Asked Questions - How to advertise on this site

This section is designed to provide answers to your most frequently asked questions about advertising on SailMiami.com. If you have a question that is not answered by our FAQ please email us and we will respond within 48 hours.

 

 

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Questions

Answers

  • How can I get a directory listing for my business on SailMiami.com?
    Any marine related company located on the East Coast of the US can get a Directory Listing on Sail Miami. To obtain a Directory Listing you must submit your company's information through our online form. Directory Listings cost $25.
    Listings appear on a first come, first served basis, not alphabetical.
     
  • How long does it take for my listing to appear on SailMiami.com?
    Generally it takes up to 48 hours for your Directory Listing to appear in the category you request, however during times of high volume of requests it can take longer than 48 hours.
     
  • How can I get a free link to my website on SailMiami.com?
    SailMiami.com does not publish free links, nor do we particpate in link exchanges with other websites. Because the sole source of our revenue is generated by advertising marine businesses and websites, we cannot publish free links.

    However, if you are an expert in a particular marine field, and are interested in writing articles about your area of expertise, if you submit an article and it becomes published on our magazine, in exchange we will include a link to your website with some biographical information at the end of your article.

  • How can I promote my company with SailMiami.com?
    There are several effective ways to promote your company on Sail Miami:

    - Extended Listings
    - Banner Ads
    -
    Featured Ads
    - Web Pages
     
  • What is an Extended Listing?
    An Extended Listing differentiates your company from the competition with a three line description of your company's services, plus a link to your website if you have one, your email address, and all of your contact information. The Extended Listing is displayed in a larger font with a bold title. The Extended Listings appear at the top of the page under the header "Featured Companies" so our readers see your company first, long before they scroll down the page to where the free listings are located.
  • Why does my company need an Extended Listing on Sail Miami?
    Your company needs an Extended Listing so that clients can find you first. An Extended Listing makes your company stand out among the other companies in your category. It gives potential clients the information you want them to know about you right from the get go. An Extended Listing is designed to invite your potential clients to call, email or visit your website immediately.
     
  • How much does an Extended Listing cost?
    An Extended Listing costs $50 for one year on one page.

    For example if your company is a Marina/Boat Yard and you would like an Extended Listing on the Marinas page and the Boat Yards page, the total cost would be $50 x 2 = $100.
     
  • What determines the order in which the Extended Listings are displayed?
    Prior to May 2005, the Extended Listings were displayed in alphabetical order by title. Since May 2005 however, we have changed our policy to 'first come, first served' which means that those who advertise first will be first on the list, and so on.
     
  • What determines the title of an Extended Listing?
    The title of an Extended Listing is determined by the following:
    - The corporation name
    - In the case of a sole proprietorship or partnership the official company name.
    - In the case of a charter vessel or captain, the boat's name or the captain's last name.
    - DBA's are not acceptable as a corporation or company name.

     
  • What will affect my spot on the list?
    Your Extended Listing will appear on the next available row under "Featured Listings" on the page. With our new placement policy of May 2005, your listing will never go further down the list, as long as you remain an active advertiser. Also, if an advertiser further up on the list decides to leave, your listing will actually go up the list. Your listing can never go down, and can only go up!

    If you do not renew your advertisement, however, we cannot hold your place for you. If you decide to advertise again at a later date, your ad will be placed on the next available row, as described above.
     
  • I was an advertiser before May 2005. How does the new policy affect me?
    As long as you remain an active advertiser, your spot on the list will remain unchanged. You will not lose your position, and can only move up if another company leaves. The new policy is not retroactive, meaning that we will not reorganize our list prior to May 2005, only new advertisers are affected by this change.
     
  • What is a banner?
    A banner is a still or animated graphic that attracts the readers eye and interests them in knowing more about your services and visiting your website if you have one.

     
  • Why does my company need a banner?
    Your company needs a banner to attract your potential client's attention. A banner is very much like a display ad in the Yellow Pages, leading potential clients to call, visit, or learn more about you first, especially when they first scan a page.
     
  • Do I need a website to have an Extended Listing or a banner?
    No. To advertise with an Extended Listing or a banner you do not need to have a website. Your Extended Listing and/or banner will encourage your clients to call you or email you if you do not have a website.
     
  • How does Sail Miami make my banner?
    If you have a website we can create your banner by downloading images from your website. We can create a banner that emulates the design, color scheme and emphasis of your website. We can also use digital or non-digital photographs and images that you provide for us. If you do not have any images, we can arrange for a staff photographer to take photos of your products or services.
     
  • How much does it cost to make my banner?
    The cost of making the banner is included in the yearly rat
    e. If you require a staff photographer to come and shoot photos for your banner we charge a very reasonable flat fee.
     
  • Is there only one size and shape of banner?
    No. There are two standard sizes that we use in certain areas of the magazine.
    -
    125 x 125 is generally found on category pages next to Extended Listings and in certain areas which appear on every page of the website.
    - 468 x 60 is generally found at the top of category pages and also at the top of every page of the website.

    The size of your banner is determined by where you wish to place it and what banner package you purchase.

     
  • Why do some companies have a Banner and an Extended Listing next to each other?
    This combination is called a "Featured Ad." Many companies choose this because it has proven to be a very effective combination of advertisements, especially when you have a very targeted product or service, such as a Surveyor, Charter company, Boat Yard, etc. The banner draws the reader's attention to the Extended Listing and together they give the reader many compelling reasons why they should contact you.
     
  • How do I choose where to place an Extended Listing for my company?
    Extended Listings usually appear on the page of the category of products or services that your company offers. If your company falls under several different categories, then you may wish to place an Extended Listing in each.
     
  • How do I choose where to place a banner for my company?
    There are several places to display your banner:

    - You can place your banner on the page of the category your company falls under, next to your Extended Listing, if you have one, or at the top of the page.
    - You may also place a banner on a page that your potential clients access frequently, such as the Classified Ads page, Dockage Listings, Calendar of Events page, etc.

    - You may also place a banner on every page of a particular category. This is a multiple banner package called the Banner Plus package.
    - You may also place a banner on the every page of SailMiami.com. This is a multiple banner package called the Super Banner package.

    Our staff can assist you in determining which pages would be most beneficial for your company.
     
  • How can I place a banner on the Main Page (map page) of a section?
    In order to place your banner on the main page of a section you must purchase a Banner Plus package.
     
  • How can I place a banner on every page of Sail Miami?
    In order to place your banner on every page of SailMiami.com (over 1700 pages) you must purchase a Super Banner package.
     
  • What if I need more than one Extended Listing?
    You can put as many Extended Listings as you need at the low rate of $50 per page. Your Extended Listings appear for one year and include traffic statistics.
     
  • What if I need more than one Featured Ad?
    We offer multiple banner packages if you need more than 8
    Featured Ads or Banners.

    -
    Banner Plus Package places your
    featured ad on every page of particular category or section, such as the Sailmakers section, the Yacht Brokers section, or the Boat Transport section, for example. The Banner Plus package costs $300 per year and includes one free Extended Listing.
    -
    Super Banner Package places your banner on every page of the website. The size and shape of your banner is determined by the place your banner will occupy. The Super Banner package costs $500 per year and includes one free Extended Listing.
     
  • Can I get a discount if I need more than one Extended Listing or banner?
    We offer bulk discount rates for companies that require more than 8 banners.
     
  • What determines the order in which the banners at the top of a page appear?
    The banners at the top of a category page appear in first-come, first-served order. This is meant to reward our loyal clients and guarantees that your space will never be lower and can only increase if a spot above yours is vacated.

     
  • What is a webpage?
    A webpage is a page of information about your company, its products and/or services. Your company's webpage includes photos, descriptive text and all of your company's contact information in an attractive format that is unique for your company. It is hosted on our servers and includes a FREE Extended Listing in the category that your company falls under.
     
  • Why is a webpage on Sail Miami beneficial for my company?
    A webpage is an excellent way to increase your companies presence on the internet, whether you already have a website or not. It can be independently submitted to search engines, and it will also take advantage of our website's popularity to bring more targeted traffic to your door!
     
  • How much does a webpage cost?
    A webpage costs $150 a year. The rate includes the design & set up of the page and hosting it on our servers.
     
  • If I purchase a webpage, does it come with anything else?
    Yes, a webpage comes with a FREE Extended Listing for your company, appearing on the page of the category your company falls under.

     
  • How do I know if my ads on Sail Miami are sending clients to my company?
    Every paid ad (Extended Listing, banner, webpage, etc.) comes with FREE customized, up-to-the-minute statistics. Your statistics will tell you how many people saw your ad and how many people clicked on it and went to your website. This fe
    ature is optional, however, not automatic.

  • Why are traffic statistics included, but optional?
    To activate traffic statistics for your ad means that we have to replace your direct link with a piece of Javascript code. The code routes your traffic through our ad traffic statistics program (Open Ads) before proceeding to your website. This happens within milliseconds, and is not noticeable to the viewer. The ad traffic statistics program independently keeps track of how many views and clicks your ads receive. Traffic statistics are very valuable to determine your ROI, however, for search engine optimization you may wish to keep your direct link instead. This is a matter of preference for each individual advertiser. If you have a robust traffic statistics program on your server and are able to keep track of your website's traffic yourself, then the traffic stats that come with your ad are redundant and not necessary. If you have no idea how to check your websites traffic statistics, then this feature will keep track of your ad's performance for you, and you can log in periodically to see how many people view and click on your ad.

  • How can I check my ads' statistics?
    Once your ad is active on SailMiami.com, if you have selected the traffic statistics option, we will send you an email with a username and password and a link to your customized statistics panel. When you click on the link all you have to do is enter the username and password to access your stats.

     
  • How often can I check my ads' statistics?
    You can check your statistics as often as you need to.
     
  • Can I download reports from the statistics panel?
    Yes. The statistics panel allows you to download different reports into an Excel spreadsheet for further analysis.

     
  • OK, I'm convinced. How do I sign up for an ad?
    To set up an Extended Listing, Banner Ad or Webpage just visit our Advertising Request Form and fill out all of the fields. We will begin creating your ad upon receipt of payment.
     
  • What forms of payment do you accept?
    We accept credit cards (VISA or Mastercard) as well as corporate checks. All ads must be paid in full before publishing to the website.
     
  • Do you automatically bill my credit card every time my ad is up for renewal?
    No. We do not automatically bill your credit card. We will send an email with a renewal invoice several days before your ad expires.
     
  • I need to make a change to my ad. How do I do this?
    One of the features that comes with your ad is the ability to make changes several times throughout the year if needed. This is especially useful if you have seasonal events or promotions, new products or services, or if you just want to freshen things up. If you would like to make a text change to your ad, you can use our convenient online form: http://www.sailmiami.com/ad_change_remove_form.htm
 







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